Some people never give up on a magnificent obsession, including some friends and former colleagues from the heartbreak that was OpenCola. They've put some of the lessons from the original OC to good use in a new crazy idea: Dude, Check This Out!

Part blogging tool, part social network, part plot to take over the world, it's a way to harness your interests and connections to suggest new and cool things.

It even allows you to post to your MT or Blogger blogs, like I'm doing right now.