Box.net Launches Free Hosting for MySpace, Facebook - Mashable!

That said, I think this is a powerful promotional tool for Box.net - like YouTube, ImageShack, Metacafe and others, they can attract more users by plugging in to existing communities (see Feeding the MySpace beast). And once they’ve attracted those new users, they can hopefully convert them to the paid plan, thus using Box LITE as a loss leader. Smart.

Like an insufferable ex-smoker, my conversion to widgevangelism has me seeing the wisdom of widgets everywhere. Today we can see Box.net unleashing Box.net LITE as a word of widget marketing tool:

1. you upload files to your Box.net LITE account
2. Box.net gives you a widget to include on your blog, MySpace, or Facebook page
3. Box.net gets to promote and demo their service to a bunch of users (ie, all your friends)
4. upsell, sit back, open checks

I think it's clever.